Monday, December 04, 2006

98 Cent Stores

The other day I drove past a 98 Cent store. No, not a 99 Cent store - that would be boring - but a 98 Cent store. That's right, the whole concept of these stores is to under-sell the competition by 1 cent. Because saving that one penny can sometimes really add up -- after you've bought 10,000 things.

I bet the 99 Cent stores are super pissed. 99 Cent stores probably thought they had come up with something genius when they priced their items 1 cent lower than Dollar Stores. They probably thought that they'd own the market segment forever.

So to all you 98 Cent Stores out there - learn from the mistakes of your competition. Today, you may be the innovators of low priced retail, but you better watch out because someone else might come up with a better idea.


At 1:33 PM, Blogger Ben said...

I'm going to just anticipate the curve and go register "96 Cent Stores".

At 4:53 PM, Anonymous Big Spender said...

Wow, you are so naive. Where is your creativity? Screw the downmarket opportunity and go premium. Go for the $1 store or even $1.01. That way, when someone calls you cheap for shopping at the 99 (or 98) cent store, you can relish the fact that you are a player.


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