Wednesday, February 15, 2006


"We try harder."” That'’s the famous slogan of Avis, the car rental company. And it seems to have worked - since after all these years, I still see their little booth at the airport.

Somehow, simply just "trying harder"” has led them to success - which is obviously a ridiculous concept. The world would be a much different place if effort actually counted for anything: Walter Mondale would have been president, William Hung would win a Grammy, and The Special Olympics and the regular Olympics would be held together.

My life in particular would be super awesome - because when I'm at a bar standing next to Tom Brady, and we're both hitting on some hot supermodel, I'’d just have to whisper in her ear "Baby, I try harder" and she'd ditch the 3-time Super Bowl champion quarterback/overall stud -- and go home with me. But that's never going to happen. Damn you Hertz.


At 2:44 PM, Anonymous Hermosa Beach Drunks said...

Avis' hold on the #2 industry position is precarious at best. What's going to happen when some upstart rental car company starts using the slogan, "We try hardest"? You can't beat "hardest".

At 4:54 PM, Anonymous naomi said...

haha...good point hermosa beach drunks.
how about: "we try the most hardest"?


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